Marketing through auto responder series is a popular
strategy to increase repeat website visits and sales. Here is a popular
strategy.
EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines,
try publishing one large monthly eZine (similar to a monthly magazine) as an
e-book format delivered via auto responder, preferably an Adobe .pdf file. You
could have it made up of a large number of articles per issue and insert
regularly featured areas throughout like inspirational quotes, industry tips,
favorite sites and advice from the pros. You could also insert full-color
graphics, multimedia components like audio / video file links and ads. Then you
can charge a monthly rate, with an annual discounted package purchase, and sell
advertising spots to sprinkle in your auto responder announcements for each
issue and with an informational series to announce your monthly eZine to new
prospects.
In summary, by using customized marketing techniques like an
eZine eBook, tailored to fit your own products and services, you can reach out
and increase your website traffic and sales opportunities. Internet marketing
can mean more ways to grow your business.
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